This Holiday Season, Is Cash Really “King” for Retailers?

It’s November, your store is packed, the line at the register is snaking down the aisle and your seasonal staff is doing their best to keep up. You’re watching every sale, every return and every refund, knowing that the next six weeks can make or break your year. With card processing fees climbing, it’s tempting to push customers toward cash and even add a 3% “convenience” or “non-cash adjustment” fee when they tap or swipe a card. After all, there are no fees on cash… right?

The problem is that cash comes with its own price tag, one most retailers don’t see until it’s quietly eaten into their margins.

The Hidden Cost of Cash in a Busy Retail Season

A study by the Small Business & Entrepreneurship Council found that the real cost of cash can range from 4.7% (grocery) to as high as 15.5% (bars and restaurants) once you factor in labor, handling and shrinkage. That means for every $100 in cash you accept, you might really be keeping only $84.50 to $95.30.

For many retailers, the biggest hidden cost is time:

  • Counting drawers at open and close
  • Reconciling registers with point-of-sale totals
  • Preparing and transporting deposits
  • Investigating discrepancies when the numbers don’t match

For example, convenience stores—which operate in a similar high-volume, low-margin environment as many retailers—spend an estimated 15–20 hours per week just counting and handling cash. At an average wage of $14.33 per hour, that’s:

  • 15 hours/week: $214.95
  • 20 hours/week: $286.60

Over a year, that works out to $11,177–$14,903 in labor just to handle cash. During the holidays, when lines are longer and staff is stretched thinner, those hours often go up, not down.

Cash vs. Real-Time Insight

Cash also keeps you in the dark longer than you might realize. With cash-heavy operations, you often don’t know your true daily performance until drawers are counted, deposits are prepared and everything is reconciled—sometimes hours after the store closes. That lag makes it harder to adjust staffing, reorder inventory or tweak promotions while it still matters.

Electronic payments, by contrast, can feed real-time metrics into your point-of-sale and treasury platforms. You can see, often down to the hour, what’s selling, which locations are busiest, which promotions are working and how your cash flow looks heading into the next day. That visibility is especially valuable in the holiday rush, when a fast decision about staffing or inventory can mean the difference between a record weekend and missed opportunities.

Risk, Fraud and Counterfeit Bills

On top of labor, cash exposes retailers to risks that electronic payments help reduce:

  • Theft and shrinkage: Industry estimates suggest U.S. retailers lose tens of billions of dollars each year to cash theft, whether from the register, the safe, or in transit to the bank.
  • Counterfeit currency: High-traffic holiday weekends are prime time for counterfeiters. A busy cashier with a long line may not catch a fake bill, and once it’s accepted, that loss is on the business.
  • Human error: Extra seasonal staff, longer shifts and higher stress all increase the odds of miscounted drawers and deposit errors.

This is why many banks are rolling out treasury platforms with fraud controls, positive pay, ACH options and remote deposit capture to help business customers move away from “cash management” and toward cash flow management. Framing the conversation around speed, security, real-time information and time savings can be more effective—and more honest—than simply pushing for “more cash.”

Why Surcharging Cards May Not Be the Win You Think

Let’s apply real numbers to a typical retail scenario.

Say you own a store and decide to add a 3% convenience fee to card transactions while still accepting cash. Here’s what happens on a $100 ticket:

Card payment with a 3% convenience fee

  • Ticket: $100
  • Convenience fee added: +$3
  • Total charged to customer: $103
  • Assumed merchant processing fee: 3% of $103 = $3.09
  • Net to your business: $103 – $3.09 = $99.91

Cash payment with hidden costs (using the 15.5% example)

  • Ticket: $100
  • No visible fee to the customer
  • “Hidden” costs (labor, theft, errors, etc.): $15.50 (15.5% of $100)
  • Net to your business: $100 – $15.50 = $84.50

So for every $100 transaction, you effectively keep:

  • $99.91 when a customer pays by card (even with processing fees), versus
  • $84.50 when a customer pays with cash, once hidden costs are included

That’s a $15.41 difference per $100 ticket in favor of electronic payments.

During the holidays, when your volume spikes, that gap adds up quickly. The season you’ve been counting on to boost profits can quietly turn into the season where hidden cash costs quietly steal them away, one transaction at a time.

If you’d like to talk through how to reduce the hidden costs of cash, improve fraud protection and gain better real-time visibility into your business accounts and merchant processing, contact Surety’s Treasury Services Department to discuss business accounts and merchant accounts with built-in protection.

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